Wealth & insurance Germany

Every client meeting written up before the adviser reaches their desk.

Advice lived in nineteen advisers heads and the compliance file was always behind. Meetings are now recorded, summarised and turned into a follow-up plan within the hour.

5 minSummary, was 2 days
+27%Cross-sell conversations
100%Reports on time
01 Walkthrough

Nine minutes with the person who built it.

Hugo takes the project apart on screen: the bottleneck we found, the system we shipped, the number it moved.

The walkthrough is being recordedHugo is filming a short breakdown of this project. It appears here once it is edited.

No walkthrough yet. The written case below carries the same numbers.

02 The situation

The firm knew a great deal. None of it was written down.

Kessler & Roth advises 640 private clients from Frankfurt and Munich. Nineteen advisers, four paraplanners, a little over one billion euros under advice.

Advisers took notes on paper and typed them up when they could, usually on a Friday. Two days was the normal gap. Some notes never made it into the system.

That gap cost the firm twice over. Compliance chased files before every quarterly review. Partners had no view of what had been promised, so cross-selling depended on whoever remembered.

Quarterly reports were assembled by hand from four systems. In one quarter of 2025, eleven of them went out late.

03 What we found in the audit

The part nobody had time to fix.

Two days of interviews and one week of their own data. Here is what was actually going wrong, told the way the people living with it told us.

The best thinking in the firm happened in meetings, then stayed in the room. Advisers wrote on paper meaning to type it up, usually on a Friday that never arrived.

What an adviser promised a client on Tuesday was invisible to everyone else. A partner could sit with the same family a month later without knowing what had already been agreed.

Compliance felt it first, rebuilding files from fragments before every review. Advisers felt it too. Each of them carried a private list of commitments only they could see, which is a heavy thing to carry for 640 clients.

04 What we built

Three systems that turn a conversation into a record, then a plan.

Built inside the tools the company already paid for. Every workflow, credential and prompt was handed over at the end.

System 01

Meeting capture and summary

Every client meeting is recorded with consent. A model writes the summary in the firm house format, in German or English, and the adviser approves it before anything is filed.

Meeting recordedTranscript inSummary draftedAdviser approvesFiled in Pipedrive
FathomClauden8nPipedrive
System 02

The follow-up plan

Actions are pulled straight from the approved summary, each with an owner and a date. Outlook gets the reminder, the partner gets the exception when a date slips.

Approved summaryActions extractedOwner and date setReminder in OutlookClosed or escalated
PipedriveBaserown8nMicrosoft 365
System 03

The book in one view

Every advice record feeds a nightly build that scores clients on life events, portfolio drift and unopened products. Partners read one dashboard on Monday morning.

Nightly exportAdvice log builtSignals scoredPartner dashboardMonday digest
BaserowLooker Studion8nPipedrive
05 What changed

Before and after, measured the same way.

Before figures come from the company's own records, pulled during the audit. The after column is the ninety day average once every system was live.

Metrics before and after the project
MetricBeforeAfter
Meeting to written summary2 days5 min
Agreed follow-ups completed68%96%
Quarterly reports on time82%100%
Compliance hours rebuilding files, weekly6 h20 min
Cross-sell conversations per quarter148188
Adviser admin hours, weekly7 h2 h
5 minSummary, was 2 days
+27%Cross-sell conversations
100%Reports on time
06 In their words

What they say now it is running.

Our regulator asked for two years of advice records. We produced them in an afternoon. That request would have cost us a month before this project.

Thomas KellerPartner, Kessler & Roth
07 What we would do differently

The parts we got wrong.

Every project has them. Writing them down is how the next one gets shorter.

Compliance should have been in the room in week one, not week four. Their sign-off changed the summary template twice, and both rounds landed on advisers who had already learned the old one.

We also let advisers opt in, which left four holdouts and a hole in the data.

The partners made it standard in week nine. That decision should have come first.

08 Timeline

Week by week, start to handover.

First system in production inside a month. Everything after that is iteration with the client in the room.

  1. Week 0Audit. Nine adviser interviews, one quarter of reports reviewed line by line.
  2. Week 1Plan agreed, with a consent and retention review booked for the same week.
  3. Week 2Recording live with three volunteer advisers. Summaries stay internal.
  4. Week 4Summary template signed off by compliance. Twelve advisers on the system.
  5. Week 6Follow-up plans live, with reminders landing in Outlook.
  6. Week 9Partner dashboard live. Recording becomes firm standard.
  7. Week 12Handover. Two paraplanners now maintain the templates and the scoring rules.
10 Next case

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