The people, the belief and the way we work.
We are process experts who grow companies, and we happen to be very good at technology and AI. This page is who is behind that, what we stand for, and what we are not.
We grow companies through better operations, powered by AI.
How well a company runs should not depend on how big it is. We are process experts who make growing companies faster and more profitable, with AI as the lever.
We look at it the way you do
You run one business, not a set of departments. We go deep on the area you bring us, then check what that change touches everywhere else. A fix in one place should never start a fire in another.
Growth that keeps you in control
When volume grows, the work that repeats should run itself. Margin holds and delivery speeds up. You hire because you chose to, not because the week forced it.
Integrated where it pays, nowhere else
AI earns its place or it does not go in. It runs inside the tools your team already opens every morning. When a better process would do the job instead, you get the better process.
To make world-class operations available to every company,with technology
Easier to say what we are not.
From the outside, five kinds of company look a lot like this one. The difference shows up at the end, in what you actually own.
Not an automation agency
An automation agency starts from the tool and looks for something to plug it into. You rent the workflows and pay the subscription. The day you stop paying, none of it is yours.
We start from where your company makes money, not from a tool looking for a home. What we build runs on your infrastructure and belongs to you from day one.
Not a traditional consultancy
A consultancy interviews the team, produces a deck and hands you a roadmap. Then it leaves. Turning those slides into something that actually runs becomes your problem.
We run the diagnosis and then build what it says, with your team trained to operate it. The deliverable is a working system with a number next to it, not a recommendation.
Not an AI vendor
An AI vendor has a model and needs a problem to attach it to. Every conversation ends in AI, whether or not the numbers justify it. You pay for the experiment either way.
We go where the money leaks and use whatever fixes it. Sometimes that is AI. Just as often it is a cleaner process with two automations nobody ever notices.
Not a software product
A software product is one shape for everyone, so you bend your process to fit it. The gaps get filled with spreadsheets, workarounds and whatever one person happens to remember.
We design around how your company already works, inside the tools you pay for today. The system fits the process, never the other way around.
Not a freelancer
A freelancer is one person, one skill and one calendar. When they are sick, busy or gone, your system goes with them. So does everything they knew about it.
You get process design, engineering and AI training under one roof, documented as we go so your team can follow it. Nothing here depends on a single head, ours included.
Business minds, technical hands, and agents that never sleep.
A core team, a network of business owners we bring in by sector, and AI agents on staff. One company, three kinds of expertise.
AI agents on staff
They have names, jobs and access, and they work next to the people who built them.
BraveAutomationsCore teamHugo Cardellach
Founder & Principal Consultant · BraveAutomations · Strategy, operations and applied AI
Hugo saw how a company really works long before he studied one. He grew up around his parents' business and started working in it young, next to the operation. That is where the habit began: watch the process, find what breaks it, rebuild it better.
At 17, in his first year at Siena College in New York, he founded his first company. He graduated in Finance and Economics, Magna Cum Laude. The degree gave him the numbers. Building a company gave him everything the numbers leave out.
Since then he has worked from very different seats: data analysis inside finance, marketing launches, production budgets. Creative roles, operating roles, leadership roles. Each one taught him to look at a business from another angle, which is why he reads one fast today.
Today he is the one who designs. He sets the strategy for BraveAutomations and for the companies that hire it, then the system that carries it. Workflows are the last thing that happens, never the first.
Competitive by nature, he measures everything he builds. He is the lead author of the BraveAutomations articles and of his own LinkedIn posts, where he explains how AI lands inside a company that is already running. The thesis he keeps coming back to: the biggest shift since the industrial revolution is already here, and most owners have not felt it yet.
Track record
- Founder & Principal ConsultantBraveAutomations2026 to today
Designs the strategy behind every engagement and the system that delivers it. He leads the training practice and answers for the result.
- Co-founder & Managing PartnerLeadLinked AI2025 to 2026 · Dubai
An AI system that turned LinkedIn into a client booking machine, sold as a product and as a fully managed service. He headed the technical function of a company that grew to eight people, with a two person engineering team reporting to him. Cash flow, contractor payments and team pay were also his.
- Co-founder & Managing PartnerLaunchLab2023 to 2025 · New York
A growth agency for small businesses, built on automation, media content and funnels. He set the direction and held the relationships with the client founders. A team of four reported to him across operations, editing and media buying.
- Production financeLos Emotions2021 and 2024
Controlled the budget of the television show Sal de Mi Playlist, from payroll to production spend. It is where he learned to read a company through its numbers.
- Finance and EconomicsSiena College, New YorkDegree, Magna Cum Laude
What he owns here
Hugo designs what BraveAutomations builds. The strategy behind an engagement is his, and so is the architecture of the system that delivers it. He also leads the training practice and teaches the corporate programs with the team.
Where he helps most
- Role
- Founder & Principal Consultant
- Focus
- Strategy, systems design, applied AI
- Works in
- English, Spanish
- On a project
- Designs the strategy and the system
"Speed and volume at a lower cost. That is where the real leverage is."
Hugo CardellachBraveAutomationsCore teamMateo Fojo
Operations Lead · BraveAutomations · Operations
Mateo runs delivery. Every project has a plan, a date and one person answering for it.
He came up through operations at service companies growing faster than their processes. The stall was always the same one. Nobody had written down whose turn it was, so the work sat waiting.
That is what he fixed, first with checklists nobody could ignore, later with software. Plans people actually follow beat plans that look good on a slide.
Here he keeps the schedule honest. A client can open the portal on any Tuesday to see what is being built, what comes next and who is waiting on whom.
Track record
- Operations LeadBraveAutomations2026 to today · Madrid
Owns the delivery plan for every engagement, from the approved audit to the last system in production. He runs the weekly review and keeps the client portal current. Escalations reach him before they reach the client.
- Head of Client OperationsVantage Field Services2021 to 2026
Coordinated install crews across 40 sites for a facilities company. Rebuilt the scheduling process after a quarter with too many missed appointments, then cut the misses by a third.
- Delivery ManagerNorport Logistics2017 to 2021
Onboarded new freight accounts, one messy migration at a time. Wrote the playbook that took a first shipment from six weeks down to eleven days.
- BSc Industrial EngineeringUniversidad Politécnica de Madrid2013 to 2017
What he owns here
Once the audit plan is signed, Mateo owns the calendar. He turns it into dated milestones in the portal, assigns each build to an engineer, then holds the weekly review with the client. Scope changes go through him in writing. Nothing on the schedule moves quietly.
Where he helps most
- Role
- Operations Lead
- Based in
- Madrid, Spain
- Works in
- English, Spanish
- On a project
- Plan, schedule, weekly review
"A plan nobody can follow is a wish. My job is to make the plan the easiest part of the project."
Mateo FojoBraveAutomationsCore teamDiego Sanchís
Automation Systems Architect · BraveAutomations · Automation and AI
Diego builds the systems. What the audit describes on paper, he turns into something that runs on a Tuesday morning with nobody watching it.
He spent seven years connecting software that was never meant to talk: CRMs, billing tools and spreadsheets that had become databases by accident.
Nothing he writes reaches a live client account on day one. It runs in a sandbox first, with real data and no consequences, until the client has seen it work.
The last thing he delivers is the handover. Diagrams, credentials in the client's own accounts and a document their team can follow without calling us.
Track record
- Automation Systems ArchitectBraveAutomations2026 to today · Valencia
Builds every system the company ships. He writes the integration layer, the error handling and the alerts, then runs the sandbox review with the client before anything goes live.
- Integration EngineerAlmar Systems2022 to 2026
Built the connectors that moved orders between an ERP and three warehouses. He took a nightly job from four hours down to twenty minutes by rewriting how it batched.
- Backend DeveloperTervel Software2019 to 2022
Worked on billing for a subscription platform. Invoices failing silently taught him to instrument everything before shipping it.
- BSc Computer EngineeringUniversitat Politècnica de València2015 to 2019
What he owns here
Diego owns the build. He takes the approved plan, designs how the pieces connect, then writes the automations and the agents behind them. Every system goes through a sandbox with the client watching before it touches a live account.
Where he helps most
- Role
- Automation Systems Architect
- Based in
- Valencia, Spain
- Works in
- English, Spanish
- On a project
- Design, build and handover
"If your team cannot run it without me, I have not finished the job."
Diego SanchísJAMES
Chief of operations, AI
JAMES keeps the company moving between human check-ins. It knows what every project needs next, then puts that in front of a person.
Decisions get written down the moment they are made. Nobody on the team has to explain the same thing twice, and no client is asked a question they already answered.
It is also the assistant on this site. Ask what a system costs or where to start, and the answer comes from the same knowledge the team works with.
JAMES proposes. People approve. Nothing reaches a client account without a consultant reading it first.
What it does
JAMES holds the operating picture of the company: which projects are moving, which are stuck and who is waiting on what. It drafts the status updates, prepares the agenda for each client review, then flags anything drifting off schedule. A consultant reads all of it before it goes out.
What it watches
- Project statusContinuous
Reads the state of every active engagement and rewrites the summary when something changes. The next step is visible in the portal without anyone remembering to update it.
- Questions on this siteLive
Answers what the site already explains in public. Anything commercial goes to a person, with the conversation attached.
- Decisions and contextAfter every session
Records what was decided and why, then files it where the team looks first. Six months later that note is the reason a settled question stays settled.
- The other agentsDaily
Collects what RADAR, ORION and ATLAS produced overnight. The team gets one briefing instead of three feeds.
What you get from it
Your project does not stall between meetings. Status in the portal is current when you open it, not when someone finds a spare hour. Ask JAMES anything about how we work, at any hour, with a consultant one click behind it.
Where it helps most
- Type
- AI agent
- Runs on
- Frontier models, on infrastructure we host
- Reviewed by
- The consultant on your account
- Available in
- English, Spanish
"Ask me anything about how BraveAutomations works. I probably wrote the documentation."
JAMESRADAR
Technology intelligence
RADAR reads the technology landscape so the team does not have to. Findings get scored against real client profiles, then most of them get thrown away.
Some weeks the honest answer is that nothing shipped worth changing a plan for. That answer saves more money than the alternative.
Clients get their own version of it. RADAR Pro follows the signals you pick, a competitor moving a price for instance, then sends the daily report you configured yourself.
A consultant still reads what matters before it becomes a recommendation.
What it does
RADAR tracks vendor releases, model launches and the research worth keeping. Each item gets scored for how much it would change what a client should do. Anything above the line reaches the consultant who owns that account. The rest is archived, never forwarded.
What it watches
- Vendor and platform changesDaily
Changelogs, pricing pages and release notes across the tools we build on. A breaking change is worth catching before a live workflow finds it for you.
- AI model releasesDaily
What shipped, what it costs and whether it beats what a client already runs. Most launches change nothing for a 40 person company.
- Competitor signals, per clientYou configure it
RADAR Pro follows the companies you name. Price moves, launches and hiring patterns land in your daily report.
- Research worth keepingWeekly
Sends the findings that survived scoring into ATLAS. They surface again months later, when a similar problem walks in.
What you get from it
RADAR Pro gives you a short daily report on the signals you chose. It arrives at the hour you set, in the format you set, with nothing else attached. Twelve months come with Brave Boost, a $100 add-on at the audit checkout.
Where it helps most
- Type
- AI agent
- Runs on
- Scheduled research workflows with a frontier model
- Reviewed by
- The consultant on your account
- Available in
- English, Spanish
"Most of what ships this week is noise. I read all of it so the team only sees what matters."
RADARORION
Systems and security monitoring
ORION checks the status of the systems it covers and escalates to an engineer when something degrades, so a person can act early.
Coverage comes with Protect or Growth Partner. It starts the day the first system goes live.
The agent fixes nothing by itself. It observes, escalates, then stays out of the way while a person decides what to do.
Most incidents close before anyone writes a support email about them.
What it does
ORION runs checks on workflow executions, server health and the security signals around them. A model layer separates a real incident from normal variation. Only what needs a human gets escalated, with the context an engineer needs to act on it.
What it watches
- Workflow executionsEvery run
Failed runs, retries and jobs finishing slower than they used to. A workflow that quietly stopped firing is the expensive kind of failure.
- Server and service healthPeriodic
CPU, memory and disk across the hosted infrastructure, plus the APIs each system depends on. An expired credential looks exactly like an outage until someone checks.
- Security signalsPeriodic
Login patterns, permission changes and anything touching client data. Access is read only, on every system it covers.
- Cost and volume driftWeekly
Compares real usage against what the system was built to do. A tenfold jump in API calls usually means a loop, not growth.
What you get from it
You get systems that stay up, plus a record of every time they did not. The monthly note says what broke, how long it lasted and what changed so it does not repeat. Nothing gets hidden: every outage ORION sees goes in the log with its time.
Where it helps most
- Type
- AI agent
- Runs on
- Health checks and log analysis over hosted infrastructure
- Reviewed by
- The engineer on call
- Available in
- English, Spanish
"Green means green. When it is not, the engineers hear about it before anyone else does."
ORIONATLAS
Consulting knowledge base
ATLAS remembers every project the company has delivered. When a new problem resembles an old one, it says so before anyone starts from scratch.
The library grows every week with case evidence RADAR scored high enough to keep. Client records go in anonymized, kept separate per account.
It recommends nothing. A consultant does that, with ATLAS open beside them.
The point is simple. Your diagnosis should not depend on which day of the week you booked it.
What it does
ATLAS holds the record of every engagement: what was built, what it cost and what changed afterwards. During an audit the consultant queries it for comparable situations. That is why a plan for a 60 person logistics company arrives with evidence behind it, not a hunch.
What it watches
- Project historyEvery engagement
What we built, how long it took and what happened to the numbers after go-live. Misfires go in too, because those are the entries that save the next client money.
- Research and case evidenceWeekly
Whatever RADAR scored high enough to keep, filed against the industries where it applies. Nothing enters without a source attached.
- Playbooks and standardsContinuous
How we run a discovery, a sandbox test or a handover. When a method improves, the older version stays visible so the reasoning is not lost.
- Client contextPer account
Your history stays in your account, with permissions scoped so nothing crosses between clients. Only the team on your project can query it.
What you get from it
Your audit arrives with comparisons behind it. The consultant can tell you what a similar company tried, what it cost and how fast it paid back. Judgment stays human. ATLAS only makes it better informed.
Where it helps most
- Type
- AI agent
- Runs on
- A structured knowledge base queried by a frontier model
- Reviewed by
- The consultant on your account
- Available in
- English, Spanish
"I remember every project we have done. The team decides what to do with that."
ATLAS
See exactly where your company leaks time and money.
You leave with a ranked list of what to fix and the return on each. The fee is credited in full against your first service, and a discount code makes it free.