Written for owners of companies with 10 to 100 people. Every article carries the arithmetic, so you can argue with it. No trend pieces, and nothing we would not say in a client meeting.
Filter by subject, or search for the words you would use yourself. Every article is written by Hugo Cardellach.
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Two companies with the same headcount get quotes that differ by a factor of four, for work that looks identical from outside. Here is what sits behind the gap.
Three tools that overlap more than the comparison posts admit. What separates them is who maintains the thing, where your data sits and how the bill grows.
Every vendor can make a workflow move on a screen. What separates a partner from a supplier only shows up in the answers to twelve unglamorous questions.
The first system you build decides whether anyone trusts the second one. Here is the test we run before a single workflow gets written.
Every growing company has a Marta. She is not the problem. The fact that only she can do it is what caps your growth, and the bill arrives later than you think.
The pilot works. The demo gets applause. Then it quietly dies in month three. The failure is almost never technical, and it is predictable enough to design around.
The best studied number in B2B sales is also the most ignored. Answer in five minutes instead of thirty and you are 21 times more likely to qualify the lead.
Switching tools is expensive in ways nobody puts in the business case. Keeping a tool that fights automation is expensive too. Here is how we decide, and how you can.
Most audits are a sales call with a slide deck. This is what a real one examines, what you should walk away holding, and how to judge whether it was worth the money.
The words are used interchangeably by people selling both. They are different products with different running costs, and picking the wrong one is expensive in a specific way.
Resistance is not stubbornness. It is a rational response to a change that costs someone time this week for a benefit they were promised next quarter.
Everything we build either brings money in or takes cost and error out. Anything that does neither is a nice looking dashboard, and small companies should start with the first kind.
We turn down work most months. Not out of principle, but because some projects have a predictable ending and it is cheaper to say so before the invoice than after it.
Nothing matches that. Try a shorter word, or to see all 13 articles.
The posts Hugo writes between client sessions. Two minutes each, usually one idea and one number.
A finance manager built it in 2021. Nobody has been able to leave the company since.
They buy the Tuesday where nothing catches fire. We just keep selling them the wiring.
Four migrations in six years and the pipeline is still wrong on a Friday. At some point the tool stops being the suspect.
The client had the budget and the enthusiasm. The project had an ending we could already see.
More of these arrive first on LinkedIn.
The audit is $150, credited in full against the first service you contract. Two working days later you hold a written plan: what costs you, ranked by return, with a KPI on every line.
Questions first? Write to team@braveautomations.com and a person answers, usually the same day.
